Ruqayya Tofa-Basheer, the visionary behind the eco-luxury brand, RAW Beauty. Her personal struggle with skin challenges became the catalyst for venturing into clean beauty, a burgeoning industry set to reach $14 billion globally by 2028.
She had initially started practicing as an architect, before persistent skin conditions she grappled with for years shifted her career trajectory. Frustrated by ineffective dermatological solutions for her own & her daughter's skin issues, she delved into clean beauty, incorporating local ingredients like Shea, Moringa, Baobab & Hibiscus into RAW Beauty's products. From kitchen concoctions to a factory in Kano & a Research & Development Lab and Spa in Abuja, Nigeria. RAW Beauty Africa has experienced organic growth.
The brand's success is attributed not only to its unique eco and sustainable packaging but also its mission to educate customers about their skin and the harmful effects of practices like skin bleaching. Her story resonates with a philosophy of solving personal and community challenges, exemplifying her commitment to a locally-driven approach. She stands as an inspiration, weaving a narrative of personal resilience, innovation, and a profound connection to Africa's rich botanical heritage and ensuring the sustainability of its supply chain. Ruqayya is also founder of Ummi Women Empowerment Foundation, creating a network of formidable Arewa Women who are leaders & trailblazers and share a passion for community development as a way of giving back to society.